help.chat-api.com

Rating or quality level of a WhatsApp Business API number

As we have already written, Meta needs to maintain the image of WhatsApp as a messenger free of spam and commercial mailing. Therefore, it is not surprising that after the end of registration and approval of templates, Meta will continue to influence the maintenance of the level of "quality" of your communication with customers.

 By the quality of communication, the company understands the fulfillment of the requirements of the company's policy and positive responses to your messages. Positive reactions – customers respond to your notices, negative ones – complain about them. Unwanted templates can be marked with «Flagged» status and later blocked. Therefore, it is worth paying attention to the sent templates and improving their improvement.

A more exciting control option is the number's level or rating of confidence. If customers often write to you first and respond to your messages, then the rating of the number increases. The "better" your communication with WhatsApp users is, the more opportunities are provided to you. In total, there are 4 rating levels of the number and the 5th status of an official business partner:

Schematically, the path from primary functionality to full-fledged capabilities looks like this:

Level

Capability

Requirement

"Bypass verification" mode

- Connect up to 2 WhatsApp Business API numbers;
- Unlimited number of unique client initiated (incoming) dialogs;
- 50 unique business initiated (outgoing) dialogues per day.

These conditions are available immediately after registration and activation of the WhatsApp Business API number

The business is verified. 1 rating level of the number

- Unlimited number of WhatsApp Business API numbers;
- Unlimited number of unique incoming dialogs;
- 1000 unique outgoing dialogues per day.

Completed business verification. Exceeding by 2 times the level of the available number of outgoing messages. A high level of quality of template messages.

2 rating level of the number

- Unlimited number of WhatsApp Business API numbers;
- Unlimited number of unique incoming dialogs;
- 10,000 unique outgoing conversations per day.

Completed business verification. Exceeding by 2 times the level of the available number of outgoing messages. A high level of quality of template messages.

3 rating level of the number

- Unlimited number of WhatsApp Business API numbers;
- Unlimited number of unique incoming dialogs;
- 100,000 unique outgoing conversations per day.

Completed business verification. Exceeding by 2 times the level of the available number of outgoing messages. A high level of quality of template messages.

OBA – Official Business Account

- A green check mark and the company name open to everyone;
- Unlimited number of WhatsApp Business API numbers;
- Unlimited number of unique incoming dialogs;
- 10 000 – 100 000 unique outgoing conversations per day.

Completed business verification. The 2nd level of the rating of the number. Successful completion of additional Meta verification after submitting a specialized application.

Learn more about getting started with the number and its further evolution

After connecting the number, it is immediately available to you for work and turns out to be at a level that we can call: "tier-0". This is the initial level provided to customers who have not passed business verification and have certain limitations.

Firstly, you will not be able to connect more than two numbers at this level. If you want more, you need to pass business verification, which will show the reliability of your company in front of Meta and open up new opportunities.

Secondly, you will be able to open no more than 50 dialogues with clients per day, with unlimited incoming messages. Dialogs or dialog communication model is a Meta system for recording incoming and outgoing messages from clients, which can be paid. They are divided into two directions:

 1 – Business Initiated Dialog – you send the message to the client first. The dialog will be considered business initiated immediately after the client delivers the message. That is, as soon as the message is delivered to your client's device, it will be considered business initiated even before it is read.

2 – Client initiated Dialog – client writes to you first. Accordingly, the fact of message delivery is also essential here. Somehow, it will be considered client-initiated as soon as the message is delivered to you (even before reading it).

Each dialogue has its own cost, and the business and the client initiating the conversation are different. We wrote more about the dialog system here. Still, it is important to note two more critical concepts for working with WABA – a monthly 1000 free dialogues and a free 24-hour communication window.

Each initiated dialog opens a window of free 24-hour communication with your client. Twenty-four hours begin to expire when the message is "Delivered" (two gray checkboxes opposite the message in the application). Twenty-four hours are not prolonged. During these 24 hours, you can use any notes, including non-template ones, to communicate with customers.

1000 free dialogues – at the beginning of each month, you get 1000 free dialogues. This includes both Business and Client initiated. After overcoming the milestone of 1000 dialogues, you will be charged their cost; if the amount of open conversations exceeds $ 30, these will be debited from your card. You can read more about the payment system here.

Subsequent levels are opened to you after business verification. The more messages you send per day, the higher their quality, and the faster you move to the next level. The transition from level to level is automatic. To do this, it is enough to fulfill the following conditions:

Within a few days (from two days), the total number of notifications sent should exceed twice the level of messages available to you. If you have opened 2000 dialogues within two days, Meta fixes it and reflects for 48 hours, increasing your trust rating. As a rule, if all the conditions are met, they switch from level 1 to level 2 within five days. If all the condition requirements, the transition from 1 to 3 will take ten days.

Write to us if you have any questions about working with WhatsApp Business API , we will be happy to help you. You can find out all the latest news on the work of the service in our telegram channel.

Was this article helpful?

Your opinion will be used to improve the content of the article

The Most Multifunctional WhatsApp API Provider

Chat API has been operating since 2015 and is one of the first and largest providers in Eastern Europe.

Here are some curious and important figures:

  • We have tremendous expertise in docker container management at scale with an SLA of 99.5+%;
  • Chat API involves in its work more than 200 servers, with the ability to quickly connect another 100;
  • 3200 cores and 25 terabytes of RAM;
  • 200+ WhatsApp methods and features that keep adding;
  • Highload system, Up Time servers 99.9%;
  • Support 24\7;
Get access to the WhatsApp API